# Shoghi Bagul

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Shoghi Bagul is a senior product designer working on healthcare, AI-native SaaS, and complex enterprise workflows. Design Lead at Tcules.

Senior product designer, AI-first. I lead design engineering for SaaS and intelligent workflows: healthcare, energy, and enterprise products that have to work in the real world.

Open to senior and lead roles · open to relocating

Design Lead, Tcules · M.Des, NID Ahmedabad · 6+ years in UX and product · Ahmedabad, India

## Selected work

03 case studies · password-protected

UAE · B2C · 2025

### A Meal Subscription Journey

Reframing a subscription as an ongoing product experience, from the first visit and checkout to the weeks after, in the app.

**UX / Product Design Lead**

Landing page, checkout flow and mobile app shipped

Link: https://shoghibagul.com/work/meal-subscription

Energy · AI · 2025

### An AI Operating System for Building Energy

Turning a dashboard with a chatbot into an AI-first product, where people decide how much the AI decides.

**Product & UX lead**

MVP scoping with engineering, through to a live 3D twin concept

Link: https://shoghibagul.com/work/building-energy-ai

Developer tools · AI · 2024–25

### One Search Bar for a Developer AI Platform

Replacing three fragmented ways to start a workflow with one intelligent search.

**Product design · interaction**

Unified search and information architecture

Link: https://shoghibagul.com/work/developer-ai-search

## More work

03

### A Design System for Music Rights

A design system and operational UI for music rights management.

B2B SaaS · 2024

Link: https://shoghibagul.com/work/rights-management

### AI-Assisted Market Research

Research workflows from survey creation to insight, with AI in the loop.

AI SaaS · 2023–24

Link: https://shoghibagul.com/work/ai-market-research

### A Marketplace for Caregivers

Research-led journey design for a UK healthcare marketplace.

Healthcare · 2022–23

Link: https://shoghibagul.com/work/caregiver-marketplace

## I lead the work, then I sit in it.

Pairing with founders, scoping ambiguous briefs, and staying on the file through handoff. The through-line is the same: turn messy operational reality into an interface people can trust.

Product thinking · Complex workflows · Design systems · AI interaction · UX research

[More about me](https://shoghibagul.com/about)

## Experience

[Full experience](https://shoghibagul.com/about)

## Writing

[All 9 pieces](https://shoghibagul.com/about#writing)

**AI isn’t killing design**

LinkedIn · May 2026 · The centre of value shifts back to thinking

Link: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7460314919981473792

**Building trust in AI-first interfaces**

Tcules · May 2025 · Show the work, leave the decision with the person

Link: https://www.tcules.com/blog/building-trust-and-transparency-in-ai-first-user-interfaces

**The handoff is being redefined**

LinkedIn · Jul 2026 · After Figma Config 2026

Link: https://www.linkedin.com/posts/shoghi07_figma-productdesign-designsystems-activity-7483116908586622976-_BoC

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Shoghi Bagul · [shoghi07@gmail.com](mailto:shoghi07@gmail.com) · [LinkedIn](https://www.linkedin.com/in/shoghi07) · [Behance](https://www.behance.net/shoghi07) · [Site](https://shoghibagul.com/)