About
I started in information and communication technology, then spent years at the National Institute of Design. I still begin with how a system actually works, then design the experience that makes it usable.
I’m a product designer with four years in product design and more than six across UX/UI and digital work, closer to eight years if you count the civic, research, and studio work on my LinkedIn. I lead design at Tcules in Ahmedabad, working with founders, product teams, and engineers from discovery through delivery.
The work I seek is the kind that looks simple only after someone has sat with the mess: healthcare marketplaces, building-energy AI, rights platforms, subscription products. I like problems where the interface is a translation of operations, not a coat of paint.
After Figma Config 2026 I wrote about the thing that actually shifted: the handoff is being redefined. Designers are working closer to implementation (not becoming engineers, not being replaced by them) because the product now lives in one system. That is the work I want to keep doing.
Before Tcules I co-founded a small multidisciplinary practice, designed civic and environmental graphics (heritage wayfinding in Ahmedabad, a nature-trail signage system in Dang), and did interface work for the Bahá’í House of Worship in New Delhi. I also designed identity, website, and wayfinding for Insight 2018, NID’s design-research symposium. Craft came first. Product thinking grew on top of it.
I’m based in Ahmedabad and open to relocating. If you’re building something operationally hard and want a designer who will stay in the problem, write to me.
End-to-end product design across AI-native SaaS and complex workflow products. Built AI agent workflows for studio operations, including a hiring screener trained on past recruitment cycles and a capacity-planning tool. Hands-on on the work, and responsible for quality, capacity, upskilling, and converting pilots into engagements.
Owned delivery across B2B, B2C, and B2B2C products: mobile, desktop SaaS, and 0→1 founder builds. Established reusable patterns and led UX elevation work on scaling products.
Designed flows across healthcare, events, marketing automation, and fintech. Led research and interaction design for a consumer fintech app used across uneven digital and financial literacy.
A multidisciplinary practice spanning UX, branding, and spatial design.
UX/UI for the Bahá’í House of Worship website, New Delhi. Interactive fleet visualisations at ABB India’s Corporate Research Centre, Bengaluru. Civic and environmental graphics across Gujarat.
LinkedIn · After Figma Config 2026 and the Ahmedabad Watch Party. The bigger shift is the workflow, not the title.
LinkedIn · As AI absorbs the execution layer, the centre of value shifts back to thinking.
LinkedIn · Knowing where to sit is a solved problem. Knowing whether the seat works when you arrive isn’t.
LinkedIn · An Omny AI flaw at Tcules: accurate suggestions, applied without asking. A trust problem, not a usability one.
Tcules · Open kitchens, not black boxes. And the Omny AI pattern of suggest, don’t decide.
LinkedIn · A 0→1 engagement where the client was using AI alongside me, in real time.
LinkedIn · Lovable, Bolt, Cursor, Replit. The AI still won’t solve structure or edge cases for you.
LinkedIn · Designing for foresight instead of history, on a number most people can’t explain.
LinkedIn · Appreciating a product before defaulting to fix-it mode.
National Institute of Design · Ahmedabad. Typography, visual design, design research, and product design, taught as one multidisciplinary practice rather than separate crafts. Graduation project: a nature-trail wayfinding and signage system in Dang. Coursework ran 2017–2020; the project was completed in 2022 after Covid delays.
School of Engineering and Applied Sciences, Ahmedabad University. Information technology, electronics, and computer science: coding, probability, big data, data visualisation. The foundation year covered user-centred design, where thinking in systems and designing for the user began. Final semester ran as an internship at ABB India’s Corporate Research Centre, Bengaluru.