Open to senior and lead roles, in-house or studio · open to relocating
Shoghi← it says hi Bagul
Shoghi Bagul · EB Garamond
Designer by craft, engineer by training. I work on products where the interface has to translate real operations: energy, healthcare, payments, a fuel station.
I assumed what the data looked like. The owner corrected me.
A testing row for every nozzle, in every shiftTesting only happens when it’s done, the litres vary, and sometimes the fuel goes back into a tank.
Testing became its own record, entered only when it happens and taken off the meter reading before anything counts as a sale. That changed the data model, not just a screen.
From an Excel Workbook to a Fuel Station App · Operations · 2026 Product design, spec, build and user manual
Read the full entry →open, no passwordTested against a real month of the station’s data before anyone used it.
Sketch
Schematic, not a screenshot
Frame 02
02The question
Where does someone actually decide to subscribe?
“Price won’t matter much”Research said it did. People weighed it against cooking or ordering in.
A checkout shaped like a sign-up formRecordings showed people leaving at phone verification.
Real meals and the weekly menu moved to second place. Checkout became an order: configure, see the cost, give delivery details, pay.
A Meal Subscription Journey · UAE · B2C · 2025 UX / Product Design Lead · about nine months · Client client name
Read the full entry →Landing page, checkout and app all shipped. Conversion wasn’t measured.
Sketch
Schematic, not a screenshot
Frame 03
03The question
How much should the AI decide?
A dashboard with a chatbot beside itIt met the brief. But the AI was a feature, not the product.
One AI on/off switchDeferring a car charger is trivial. Starting a generator isn’t.
The first screen is a question. Each kind of action gets its own limit: inside it the AI acts and logs it, outside it a person approves.
An AI Operating System for Building Energy · Energy · AI · 2025 Product & UX lead · the only person on it, as PM and designer · Client client name
Read the full entry →Parts reached production; the rest is concept. There’s a live 3D twin inside.
Sketch
Schematic, not a screenshot
Frame 04
04The question
Why weren’t sign-ups becoming workflows?
Three starting points, each in its own interfaceOnly 6% of users managed to create a workflow.
A picker that covered the canvasTo read about a feature, you had to add it, then remove it.
One search for every way in, with the description beside the list. What you need to decide sits where you decide.
One Search Bar for a Developer AI Platform · Developer tools · AI · 2024–25 Lead product designer · Client client name
Read the full entry →A pilot. The client rebuilt the builder around it, one part at a time.
Research workflows from survey creation to insight, with AI in the loop.
AI SaaS · 2023–24
07
A Marketplace for Caregivers
Research-led journey design for a UK healthcare marketplace.
Healthcare · 2022–23
The full entries are private. Ask for the password.
Email me from your work address with the role you’re hiring for, and I’ll reply with the password to the four private case studies. It also lifts the marker off the client names.
Stock screen · sample data