Shoghi Bagul
Senior product designer, AI-first. I lead design engineering for SaaS and intelligent workflows: healthcare, energy, and enterprise products that have to work in the real world.
Open to senior and lead roles · open to relocating
Design Lead, Tcules · M.Des, NID Ahmedabad · 6+ years in UX and product · Ahmedabad, India
Selected work
03 case studies · password-protected
UAE · B2C · 2025
A Meal Subscription Journey
Reframing a subscription as an ongoing product experience, from the first visit and checkout to the weeks after, in the app.
UX / Product Design Lead
Landing page, checkout flow and mobile app shipped
Link: https://shoghibagul.com/work/meal-subscription
Energy · AI · 2025
An AI Operating System for Building Energy
Turning a dashboard with a chatbot into an AI-first product, where people decide how much the AI decides.
Product & UX lead
MVP scoping with engineering, through to a live 3D twin concept
Link: https://shoghibagul.com/work/building-energy-ai
Developer tools · AI · 2024–25
One Search Bar for a Developer AI Platform
Replacing three fragmented ways to start a workflow with one intelligent search.
Product design · interaction
Unified search and information architecture
Link: https://shoghibagul.com/work/developer-ai-search
More work
03
A Design System for Music Rights
A design system and operational UI for music rights management.
B2B SaaS · 2024
Link: https://shoghibagul.com/work/rights-management
AI-Assisted Market Research
Research workflows from survey creation to insight, with AI in the loop.
AI SaaS · 2023–24
Link: https://shoghibagul.com/work/ai-market-research
A Marketplace for Caregivers
Research-led journey design for a UK healthcare marketplace.
Healthcare · 2022–23
Link: https://shoghibagul.com/work/caregiver-marketplace
I lead the work, then I sit in it.
Pairing with founders, scoping ambiguous briefs, and staying on the file through handoff. The through-line is the same: turn messy operational reality into an interface people can trust.
Product thinking · Complex workflows · Design systems · AI interaction · UX research
Experience
Writing
AI isn’t killing design
LinkedIn · May 2026 · The centre of value shifts back to thinking
Link: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7460314919981473792
Building trust in AI-first interfaces
Tcules · May 2025 · Show the work, leave the decision with the person
Link: https://www.tcules.com/blog/building-trust-and-transparency-in-ai-first-user-interfaces
The handoff is being redefined
LinkedIn · Jul 2026 · After Figma Config 2026
Link: https://www.linkedin.com/posts/shoghi07_figma-productdesign-designsystems-activity-7483116908586622976-_BoC